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Legislations.
NYNew YorkNew YorkLawLawS 8420-A / A 8887-B

Synthetic Performer Disclosure in Advertising

Requires advertisements to conspicuously disclose when they include an AI-generated synthetic performer, with civil penalties for violations.

Where it stands

In forceIntroducedCommitteeFloorLawIn force

Signed by the governor (Chapter 617 of 2025)Dec 11, 20259 months ago

Body
New York State Legislature
Session
2025-2026
Introduced
Jun 9, 2025
In effect since
Jun 93 months ago
Votes
Senate 59-0
Sponsors
D (Democrat)Democrat
AIDeepfakes
Official page

Timeline

  1. Jun 9 3 months ago

    Takes effect 180 days after signing

  2. Dec 11, 2025 9 months ago

    Signed by Governor Hochul as Chapter 617 of 2025

  3. Dec 1, 2025 10 months ago

    Delivered to the governor

  4. Jun 17, 2025 1 year ago

    Passed Assembly

  5. Jun 13, 2025 1 year ago

    Passed Senate 59-0

  6. Jun 9, 2025 1 year ago

    Introduced in Senate

Sponsors

  • D (Democrat)Michael Gianaris