Skip to content
Legislations.
United KingdomUnited KingdomRulingRuling

SMS designation of Google in general search and search advertising

CMA decision designating Google with strategic market status in general search and search advertising under the DMCC Act, followed by conduct requirements on publishers, fair ranking and data portability.

Where it stands

RuledRuled

Further consultation on a user choice conduct requirementSep 234 days ago

Body
Competition and Markets Authority
Introduced
Jan 14, 2025
In effect since
Oct 10, 202511 months ago
PlatformsAI
Official page

Timeline

  1. Sep 23 4 days ago

    Further consultation on a user choice conduct requirement

  2. Jun 17 3 months ago

    Fair ranking and data portability conduct requirements imposed

  3. Jun 3 3 months ago

    Publisher conduct requirement imposed

  4. Jan 28 8 months ago

    Consultation on conduct requirements launched

  5. Oct 10, 2025 11 months ago

    Final decision designating Google with strategic market status

  6. Jun 24, 2025 1 year ago

    Proposed SMS designation published

  7. Jan 14, 2025 1 year ago

    SMS investigation launched